Product & Brand Experience

Designing a Cohesive Product and Brand Experience Across Multiple Channels

Marketing Partner | 2025

Executive Summary

  • TMC is one of the most important industry tradeshow events

  • Led end-to-end design and marketing execution for TMC 2025

  • Designed and organized brand, messaging, physical space, press conference, video, and digital channels

  • Acted as the connective layer between leadership, R&D, marketing, and external vendors

Scope at a Glance

  • Press & executive communication

  • Physical experience & booth design

  • Motion, video, and storytelling

  • Digital & social ecosystem

Challenge & Strategy

Challenge

  • Multiple new products and partnerships launching simultaneously

  • Highly technical content requiring clarity and trust

  • Many touchpoints needing alignment under tight timelines

Strategy

  • System thinking over one-off deliverables

  • Consistent messaging and visual hierarchy

  • Experience continuity before, during, and after the event

  • Design as a translation layer between teams

Key Experiences

Press Conference

  • Supported leadership scripting and presentation materials

  • Assisted with setup and live execution

  • Ensured alignment between spoken narrative, visuals, and surrounding brand environment

Physical Experience

  • Booth signage

  • Kiosk presentations

  • Product decals and logos

Key Experiences

Video

  • Brand and show videos

  • Product walkarounds

  • Script drafting and interview planning

  • Vendor direction and review cycles

Digital & Social

  • Social content planning and execution

  • Analytics-driven iteration

  • Website product updates

  • Digital brochure creation

Impact

  • 2% total follower growth on socials

  • Consistent messaging across platforms

  • Assets extended beyond the event

Outcome

Outcome

  • Delivered a unified, multi-channel brand experience

  • Established reusable systems for future launches

  • Strengthened alignment between marketing, R&D, and leadership

  • Designed assets that scaled beyond TMC

Reflection

This project reinforced the role of design as a part of aligning people, systems, and storytelling under real-world constraints. The work demonstrates my ability to lead complex initiatives that bridge design, marketing, and business goals.