Minato
A Conceptual Candle Brand Inspired by Nostalgic Moments Found Only in Japan
Concept Brand | 2025
Brand Story
Minato is a candle brand located in a harbor town and is inspired by nostalgic experiences found in Japan. From the first sip of a crisp lemon sour at Orange Prince in Golden Gai to the feeling of hand warmers in your jacket pockets on a cold, snowy morning, Minato captures memories and longing feelings from your time in Japan.
Primary Logo
Secondary Logo
Icon Logo
Logo Design
The Minato logo is quiet, balanced, and timeless. It reflects the brand’s focus on subtlety, allowing the sensory experience of the candles to take center stage. The icon mimics waves, associated to the word Minato meaning “harbor” or “port,” where the conceptual shop is located.
