Deep Dive: Top 8 Color Palette Trends of 2024

This Year’s Top 8 for Color Trends

The color trends of 2024 vary from natural to pop. Many brands have found their personalities in the luxurious golden hour and bright peachy color schemes.

Color Trend 1: Serene Golden Hour

The golden hour color palette captures the warm glow of just after sunrise or before sunset. It typically uses yellows, oranges, pinks, and even some light blues and purples to create a feeling of warmth, richness, and sometimes a touch of inkiness depending on the specific shades chosen.